That’s fun, Mark! Kind of like Flat Stanley!
The font set for the templates has been updated to open type fonts that are viable for both Mac and PC. Sorry for the inconvenience.
Mark, great way to get students involved and show pride!
LOL–”Not total crap.”–I’m going to have to remember that when someone asks me how my day has been.
I have to give full props to Publications for the Facebook ad. Stacey and her crew developed the design, message and survey.
Related to the images, I really like how there are more options. My only comment is that when I look at the first option, the words I first see are “Passion Place.” I’m especially concerned that this effect may be more pronounced when the branding tab is used in a smaller format.
I agree completely! I’ve missed the last two meetings and I thought the font had been approved. I would like to see the “fill-ins” removed as well.
Don’t tell the boss but I doodle when bored in a meeting and I fill in the “spots letters” on the hand out. I don’t know we want our brand associated with something I do when I’m bored.
I like the first version displayed above. It accents the two key concepts — PASSION and PLACE. The more I look at all the versions, the less I like the font used in the all caps letters, i.e., filled-in spaces of “p”, etc. I don’t know if anyone else out there shares that impression.
Great way to use Facebook, Sara!
The top three lessons I got from this:
• We must think about Missouri State’s goals, message and culture, not just about colors and logos, as we develop the brand. That helps me as I write content. I can say, does this phrase fit MSU’s goals? Does it really represent our culture? If not, try again. This means I have to KNOW our goals, message and culture and be able to articulate them. Researching those can only be a good thing for the Publications office.
• When is hip and slick a bad thing? When no one can understand what you are trying to say or why you are saying it (the London logo, The Shack, Accenture naming, Xfinity, Xe). If anyone has to say “what the heck does that mean?” it’s a bad thing.
• Never pay millions of dollars for rebranding.
Thanks….this is a good article….reminds ut to stay focused on the content/product/substance….I actually have used the Pepsi logo to illustrate the point….to my Coke-drinking friends I say: “Guess you have changed to Pepsi, huh? After all, they have a new and improved logo.” Would you be interested to know the number of Coke drinkers who have switched because of the new logo?
Paul
This group is pulling updates from:
rss json© 2009 Pointless Corp. All Rights Reserved
Feedback or feature suggestions? Get in touch: feedback@feedstitch.com
